How to Become an Authorized Elo Reseller

Becoming an authorized reseller for Elo — Now part of Zebra Technologies involves joining the Elo Elite Partner Program. Because Zebra Technologies has acquired Elo Touch Solutions, this program is deeply integrated with the Zebra PartnerConnect ecosystem.

Step 1: Understand the Partnership Levels

The program offers tiered benefits tailored to your business model and target markets:

• Elo Elite Partner: Designed for VARs and ISVs with no minimum revenue requirement. Grants access to margin incentives, sales/marketing support, and discounted demo equipment.
• Elo Elite AV Partner: Tailored for ProAV integrators. Benefits include government/education discounts, free drop-ship freight, and priority technical support.
• Elo Elite Pro Partner: Requires a $200,000 annual revenue commitment and sales certifications. Pro partners receive double the standard margin enhancement, no-charge demo equipment, and lead referrals.
• Elo Elite Service Partner: For partners generating revenue through repairs. Requires an annual service fee and technical certifications.

Step 2: Submit Your Application

1. Online Application: Visit the Elo Elite Partner Sign-Up Form to submit your company profile and business details.
2. Zebra PartnerConnect Registration: Register through the Zebra PartnerConnect Application Portal to ensure full access to the broader Zebra-Elo enterprise ecosystem, deal registration, and the central Partner Portal.
3. Alternative Contact: If you prefer direct assistance, call Elo Sales at 1 (408) 597-8000 or email EloSales.NA@elotouch.com to request reseller onboarding information.

Step 3: Finalize Your Distributor Account

Elo enforces a 100% channel-driven model, meaning they never sell directly to end-users or un-partnered entities. Once your reseller application is approved, you must establish a reseller account with one of Elo's authorized distributors to access your partner-tier pricing and place orders.